To remind viewers of the many unique action films offered by the channel, handing out bumper stickers at places where F/X watchers are likely to buy products is one possibility. These stickers could read "F/X Digital -- My Other Car is a Stunt Car." This would offer a humorous, ironic message to draw the attention not just of the driver displaying the sticker, but everyone who saw the sticker. Creating idents, or short video promotions showing very ordinary-looking actors portraying viewers of the F/X channel turning on the channel in digital and suddenly becoming part of one of the shows or the films featured on the channel in the upcoming month would underline the message of: "F/X digital -- watch if you dare." This would show how watching in digital creates a new risky, and thrilling dimension to the television-watching experience.

Advertisements regarding the new dimension digital viewing will bring to the F/X experience should of course be included on the channel's website. Ad bumpers...

Showing a clip from a show or film from an F/X climax or cliffhanger that will make the viewer want to see if the character lives or dies, or scales the mountain will underline the message that "F/X Digital is Extreme Viewing."
An even better way to use the Internet to emphasize this message of extremity, however, might be to create a competition for viewers to audition for a bit part on one of the channels' television shows. The competition would involve the viewer creating a short film, showing why they deserved to be a part of the 'extreme environment' of F/X digital, because of a particular life challenge or feat of daring. The video's creator might have a fondness for mountain-climbing, or be a mother engaged in extreme multitasking, balancing the demands of a full-time job and several children with busy schedules.